Released on: November 22, 2007, 12:55 am

Press Release Author: Manju Banni

Industry: Electronics

Press Release Summary: Retrevo is the first matchmaking service for people and
electronics that makes finding, buying and using electronics products simple and
fun. Our AI based service aggregates, classifies and summarizes relevant information
on electronics products from experts, users, user manuals and web pages, and
supplies consumers with instant answers in an easily digestible and actionable form.
For more information, visit www.retrevo.com.

Press Release Body: November 19, 2007 - Sunnyvale, Calif.
- Today, Retrevo, Inc. launches the only matchmaking service between consumers and
electronics, using artificial intelligence to find the perfect product match based
on people\'s unique needs.

The only site dedicated to consumer electronics, Retrevo is unique in that it
provides real-time, impartial recommendations on which products offer the best
value. This unique value rating combined with both user input and expert reviews
pinpoints the most appropriate fit for individuals, one which best meets their
brand, price, and feature preferences.

\"Americans will spend upwards of $48 billion on consumer electronics this holiday
season -- but not without first getting overwhelmed by the vast range of products
with far too many complex features,\" said Vipin Jain, Retrevo\'s president and CEO.
\"Retrevo cuts through that clutter to help you find the right match for your needs.
Up-to-the-minute independent information is amassed and translated into unbiased
answers that can be easily understood by all consumers, technically savvy or not.\"

Unlike search engines that return piles of information for users to sort through,
shopping sites
fixated only on price, or retailers beholden to select manufacturers, Retrevo
provides unbiased and up-to-the-minute answers on all things consumer electronics.
Well-organized in one central location, consumers have at their fingertips value
comparisons, user and professional reviews, and numerous retailers.

Retrevo crunches up-to-the-second data on hundreds of thousands of products,
millions of facts and millions of user and expert reviews from thousands of
publisher sites, user reviews, blogs, forums across more than 40 categories,
including Digital Cameras, HDTV, Camcorders, and GPS devices.

It then places them on an interactive value map to help people decide what to buy.
To further aid an intelligent buying decision, Retrevo presents the overall
community sentiment as determined by combing through millions of user reviews,
expert reviews and other articles, forums and blogs - all a click away if the
consumer wants to read them. For consumers looking for support or how-to sage tips,
Retrevo provides instant access to hundreds of thousands of blogs, forums and user
manuals, even landing users directly on the page inside the manual, to help fix
hard-to-solve problems or get the most out of their electronic devices.

\"I was left baffled when I used regular search engines to try and find a camcorder,\"
said Barbara Laird, an early beta user based in northern California. \"They returned
over 2 million 'results!\' The information was disorganized and many of the links
were old. At Retrevo, they offered more than a list of products with a wide price
range - they gave me expert and user reviews, value comparisons and assorted
retailers, all well organized on the same page. It couldn\'t have been easier.\"

The new matchmaking service takes the complexity out of understanding, buying and
owning electronics products. Visit http://www.retrevo.com to try it.

ABOUT RETREVO
Retrevo is the first matchmaking service for people and electronics that makes
finding, buying and using electronics products simple and fun. Our AI based service
aggregates, classifies and summarizes relevant information on electronics products
from experts, users, user manuals and web pages, and supplies consumers with instant
answers in an easily digestible and actionable form. For more information, visit
www.retrevo.com.


# # #

Contact:
Retrevo Inc.
440 N Wolfe Road,
Sunnyvale, CA 94085

Web Site: http://www.retrevo.com

Contact Details: Retrevo Inc.
440 N Wolfe Road,
Sunnyvale, CA 94085
ojoin@retrevo.com